Overview of 10DLC
10 Digit Long Code (10DLC) Launch
Beginning March 1st, 2022, all long code SMS and MMS must be sent over 10DLC. If you do not register by February 22nd, 2022, you may not be able to send messages starting on March 1st, 2022, until 3-5 business days after you provide this information.
- To avoid uninterrupted service, register by February 22nd, 2022
- 10DLC switch over is March 1st, 2022
10DLC helps protect customers from unwanted spam while allowing businesses to better connect with their customers. This change will also improve deliverability because 10DLC allows for higher messaging throughput than traditional long code messaging.
Visit our Adopting 10DLC page to transition and register your brand.
General 10DLC FAQs
What is 10DLC?
10-digit long code (10DLC) is a new channel for SMS traffic implemented by cellular carriers to combat spam. 10DLC allows businesses to send application-to-person text messages (A2P) using local long codes. Traditionally, sending A2P messages to local long codes has been discouraged by CTIA, the association representing the wireless communications industry.
Why is 10DLC being introduced?
Carriers like Verizon introduced 10DLC to provide a sanctioned platform for businesses to send SMS and MMS messages using long codes. Their objective is to protect consumers from unwanted spam while still allowing businesses to better connect with their customers. This change will also improve deliverability because 10DLC allows for higher messaging throughput than P2P long code traffic.
- Organizations must register themselves as a 10DLC brand. All messages sent on 10DLC channels will be associated with this brand. This shift makes it much riskier for actual spammers as they will not be able to send 10DLC messages anonymously.
- Slight price increases to 10DLC traffic. Actual spam has such low engagement that even a small increase in price can destroy the profit margins for spammers. P2P texting traffic has significantly better engagement and should be largely unaffected.
How much will 10DLC cost?
The industry migration to 10DLC comes with a few changes in price. See 10DLC Pricing for more information.
What does my organization need to do?
Spoke Rewired supports sending traffic over 10DLC! See Adopting 10DLC for the required steps.