Overview of 10DLC

10 Digit Long Code (10DLC) Launch

Beginning October 1st, 2021, all long code SMS and MMS must be sent over 10DLC. Existing customers will need to transition their accounts to 10DLC  before September 27th, 2021 to ensure uninterrupted service, and on or  before September 31st to avoid a $50 fine.
10DLC helps to protect customers from unwanted spam, while  allowing businesses to better connect with their customers. This change will also improve deliverability because 10DLC allows for higher messaging throughput than traditional long code messaging. 

General 10DLC FAQs

What is 10DLC?

10-digit long code (10DLC) is a new channel for SMS traffic being implemented by cellular carriers to combat spam. 10DLC allows businesses to send application-to-person text messages (A2P) using local long codes. Traditionally, sending A2P messages to local long codes has been discouraged according to CTIA guidelines.

Why is 10DLC being introduced?

Carriers like Verizon are introducing 10DLC to provide a sanctioned platform for businesses to send SMS and MMS messages using long codes. Their objective is to protect consumers from unwanted spam, while still allowing businesses to better connect with their customers. This change will also improve deliverability because 10DLC allows for higher messaging throughput than P2P long code traffic.

10DLC spam protection works in two ways:

  1. Organizations must register themselves as a 10DLC Brand. All messages sent on 10DLC channels will be associated with this Brand. This makes it much riskier for actual spammers as they will not be able to send 10DLC messages anonymously.
  2. Slight price increases to 10DLC traffic. Actual spam has such low engagement that even a small increase in price can destroy the profit margins for spammers. P2P texting traffic has significantly better engagement and should be largely unaffected.

What is the Timeline for 10DLC Adoption?

The 10DLC rollout went much more slowly than the CTIA, the wireless communications industry group, had initially planned. October 1st, 2021 was finally announced as the official adoption date.

How much will 10DLC cost?

The industry migration to 10DLC comes with a few changes in in price. See 10DLC Pricing for more information.

What does my organization need to do?

Spoke Rewired supports sending traffic over 10DLC! See Transitioning to 10DLC for the required steps.

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