Adopting 10DLC

Brand and Campaign Registration

Existing Customers

  • To avoid uninterrupted service, register by February 22nd, 2022
    • See steps to register below
  • 10DLC switchover is March 1st, 2022
If registration has not been initiated by February 22nd, you may not be able to send messages starting on March 1st, 2022 until 3-5 business days after you register.

New Customers

Customers joining us after March 1st, 2022 will be set up in accordance with 10DLC guidelines and will have to pay a one-time $50 fee to register a 10DLC campaign. This fee is required by T-Mobile.

Registration for 527 Political Organizations

Verification for 527 political organizations (e.g., campaign or PAC) is handled by Campaign Verify. If you qualify, you should begin the registration process with Campaign Verify ASAP!

Steps to register a 527 political organization:

  1. Register with Campaign Verify by filling out the Campaign Verify form.
  2. Receive a campaign token from Campaign Verify.
    • Example token:
      cv|1.0|tcr|10dlc|00000000-0000-4000-0000-000000000000|abca1b2c3d4e5f6g7h8i9j0_0000000000000000000
  3. Once you receive the Campaign Verify token, fill out our form for registering by going to the Campaign Dashboard in Spoke and clicking the "Register" button. Only users with the Owner role will be able to complete registration. 

    This will take you to our 10DLC registration form:

  4. Once the form is filled out, you may need to sign an updated service agreement covering 10DLC changes, including 10DLC Pricing and 10DLC Content Compliance. If you signed up for our service after October 1, 2021, then you have already signed this updated contract. If you have been with us for a while, we will email your account owner the new contract.

We will not register a brand or campaign on your behalf until the updated service agreement has been signed and we have the required brand registration information. We anticipate a 3-5 business day delay between completing the registration and your brand being capable of sending messages.

Registration for All Other Entity Types

Steps to register all other entity types:

  1. Fill out our form for registering by going to the Campaign Dashboard in Spoke and clicking the "Register" button. Only users with the Owner role will be able to complete registration. 
    • Note: If you have no legal entity, select “Sole Proprietorship” as your Entity Form. Also, see texting limitations on Sole Proprietorships below. This will take you to our 10DLC registration form:
  2. Once the form is filled out, you may need to sign an updated service agreement covering 10DLC changes, including 10DLC Pricing and 10DLC Content Compliance. If you signed up for our service after October 1, 2021, then you have already signed this updated contract. If you have been with us for a while, we will email your account owner the new contract.

We will not register a brand or campaign on your behalf until the updated service agreement has been signed and we have the required brand registration information. We anticipate a 3-5 business day delay between completing the registration and your brand being capable of sending messages.

Message Limitations for Sole Proprietorships

Mobile carriers limit message volume if you are a sole proprietor or have no legal entity. Generally, fewer than 3,000 outbound SMS segments and MMS daily across major U.S. networks can be sent. There is a max of 1,000 outbound SMS segments and MMS daily to T-Mobile (messages exceeding this limit will fail).

Private Company Third-Party Vetting

Private companies have the option to go with third-party commercial vetting to improve their message throughput. 

Campaign Information

You will need to provide information explaining to carriers how your organization will be using SMS channels.

Registration

The 10DLC registration form's campaign section looks like this:

Use Cases

Our customers may register under the following standard use cases.

Use Case Description
Political - Part of organized effort to influence decision making of specific group.
- All campaigns to be verified.
Charity 501(c)(3) organizations should register campaigns with the Charity / 501(c)(3) special use case. Does not include: Religious organizations.
Emergency Notification services designed to support public safety / health during natural disasters, armed conflicts, pandemics and other national or regional emergencies
Polling and voting
Public Service Announcement An informational message that is meant to raise the audience's awareness about an important issue

Charity Special Use Case

Verification of 501(c)(3) status is required.

Political Special Use Case

A 10DLC campaign may be registered with the Political special use case. Any candidate, party, PAC, or other committee that is a 527 tax-exempt organization and registered with the Federal Elections Commission (FEC) or a State, Local, or Tribal Election Authority may be eligible for this special use case.

501(c)(4), 501(c)(5), and 501(c)(6) organizations sending messages that are political in nature should also register with the Political special use case.

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