Campaigns are the central feature of Spoke. They provide the structure and tools for texters to engage in conversations with your contacts.

Each campaign has a contact list and an interaction script. When you start a campaign, contacts are assigned to texters, who can then initiate a conversation using the interaction script. 

A campaign should have a single purpose -- for example, to inform your contacts of an event or to ask about issue priority -- so that you can tailor your interaction script to properly convey that information. You can run multiple campaigns simultaneously to reach your contacts about different things.

If you are a Spoke administrator, you can manage campaigns from the administration dashboard.

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